Wednesday, May 25, 2011

Do you Follow Me?

Twitter and Facebook have both become important tools for active social media outreach. In politics, they have now become essential tools for having one's voice heard and for reaching the part of our population that spends most of their time tweeting and liking vs. watching tv and reading newspapers. President Obama made great use of his Twitter account during election season in 2008 which may of helped him win. He is now one of the most followed global leaders with 7.4 million followers; just a few million short of Justin Bieber and Lady Gaga. What is super odd about Obama's followers is that the White House isn't included in them. The U.S. Government's official Twitter account , @whitehouse, does not even follow the president. As meaningless and unimportant as that may sound, I think it means a lot about how the government.and the president think about Twitter and it's use for diplomacy. Maybe Obama's Twitter account was a mere tool to get him elected into presidency rather then a tool to have his voice heard by the American people. The issue is complicated.

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