"Kourtney and Kim Take New York"

The credits open with a long shot camera technique so that the audience will be aware of the setting, which in this case it is New York City. The clip proceeds to show Kourtney stepping out of a luxurious vehicle onto what can be presumed to be new grounds for her; this is can be inferred by her facial expression as soon as she steps out. A signifier of leopard print heels illustrates the boldness. In addition, the camera speeding down the street lanes can be a metaphor for life in the fast lane. It is obvious that both women pertain the upper class. One example that can suggest this is Kim’s fur coat. In the clip, Kim Kardashian is portrayed as a sex symbol due to the group of admiring men, all of who vary when it comes to race. What is even more interesting is that the opening credits suggest that she doesn’t even have to dress promiscuous to attract their attention. This could illustrate her already known mass appeal. In addition, Kim’s playful personality is portrayed when she wraps her legs around her sister. Both individuals fulfill the social roles of popular independent women who are ready to conquer the prosperous urban environment known for the art/fashion scene. Especially since after all the point of the spin off was so that they could open and promote a new DASH store located in the big apple. Therefore, the hype for their New York adventure is created through the theme song. The song, “I’m in New York Trick” by LMFAO also suggests their youthfulness without the need to display their nightlife. To add to the hype, the camera editing technique employed in this case is a cut from visual to visual, which according to the Berg article illustrates “simultaneity” or “excitement.”