Tuesday, April 19, 2011

No More Lucci!

It was recent news as of last week that All My Children and One Life to Live both extremely long time running soap operas are being cancelled off the air. I always thought the stories were ridiculous, but it took decades upon decades for networks to finally cancel them. Although, I wish that this was the reason of why they are being cancelled, for poor laughable writing material. Turns out the soap opera slots are suffering because of network budget costs. It had been foreseen in past years that major soap opera star such as Susan Lucci had taken several pay cuts because of budgeting. I found this to be quite interesting upon last weeks reading of Raphael, regarding how much networks need to spend in order to get a show running. It is rumored that the other two shows replacing them are going to be some type of lifestyle shows, which the networks say that those will run a lot better within their budgets. The economic situation for networks to keep these shows running was probably inevitable, the money being saved from multitude salaries are probably going to shrink some numbers for them; which also connected to how networks would settle for anything that is cheap to make and that will bring high ratings. Therefore, understanding their approach to cancel these sagas of day time TV and create lifestyle shows.

1 comment:

  1. The social trajectory of the day time soap is very interesting. It's a nexus of consumerism (getting it's name from soap advertisements in the early days of radio), representation, theories of narrative and social criticism. It certainly is very telling that these have been canceled after so long. Has soap fandom been replaced by reality tv fandom? It is certainly possible.

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